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The pattern of ownership has been privatized in the recent years, that is, the ownership has gradually changed from governments to private and individual sectors or organizations. This occurs as regulators permit greater freedom and non-government ownership, in steps that are usually decades apart. This pattern is not seen for all airlines in all regions.[87]

In February 2018, Hawaiian was rumored to be canceling its order for six A330-800s and replacing them with 787-9s.[82] It was reported that Boeing priced the aircraft at less than $115 million, and possibly less than $100 million, each; the production cost of a 787-9 is between $80 million and $90 million. Boeing Capital also released Hawaiian from three 767-300ER leases in advance; these aircraft were to be transferred to United Airlines. Initially, Hawaiian refuted it cancelled its A330-800 order, but did not dismiss a new deal with Boeing.[83] However, on March 6, 2018, Hawaiian Airlines confirmed the cancellation of the A330-800 order and the signing of a Letter of Intent with Boeing to purchase ten 787-9 aircraft, with options for an additional ten planes;[84] the deal was finalized at the Farnborough Air Show in July 2018.[85] 

Starting December 1, 2017, guests in the main cabin on Hawaiian flights between Hawaiʻi and Western U.S. gateway cities will be treated to complimentary meal service exclusively created for the airline’s new Pau Hāna Café brand. The Pau Hāna Café, branded meals made exclusively for the airline, consists of a continental breakfast box for brunch and hot sandwich and side for lunch. Pau Hāna, a Hawaiian term for “finished work,” is a time to relax and unwind after a long workday.[97] The meal service will be followed by coffee and a sweet treat for dessert. A parting Mahalo service features the carrier’s popular Kōloa Breeze cocktail, featuring Kōloa Rum from the Island of Kauaʻi, and the airline's signature Pau Hāna snack mix.
On November 27, 2007, Hawaiian Airlines signed a MOU (Memorandum of Understanding) with Airbus for 24 long-range jets priced at $4.4 billion. The order included six Airbus A330-200s with a further six purchase rights and six Airbus A350-800s with a further six purchase rights - plans to fly to Paris and London were discussed. Deliveries for the A330s began in 2010 while the first A350 was to be delivered in 2017.[72]
American Samoa +1 684 699 1875 Australia +61 1 300 661 339 China +86 10 6502 6766 France +33 1 53 89 77 71 Germany +49 0900 5107450 Indonesia +62 21 3483 1707 Japan +81 0570 018 011 Korea +82 02 775 5552 New Zealand +64 09 977 2227 Philippines +63 02 518 5933 Singapore +65 6223 8377 Tahiti +689 40 866 000 Thailand +66 02 231 6481 United Kingdom +44 0207 644 8848 United States +1 800 367 5320 Vietnam - Hanoi +84 024 39 330 828 Vietnam - Ho Chi Minh City +84 028 39 330 828
Hawaiian began acquiring Boeing 717 aircraft for operation on the Neighbor Island network in February 2001.[67] On June 4, 2008, the airline announced that it had agreed to lease an additional four 717 airplanes to meet demand due to the shutdown of Aloha Airlines' passenger operations and the closing of ATA Airlines, with deliveries between September and the end of 2008.[68]

Often the companies combine IT operations, or purchase fuel and aircraft as a bloc to achieve higher bargaining power. However, the alliances have been most successful at purchasing invisible supplies and services, such as fuel. Airlines usually prefer to purchase items visible to their passengers to differentiate themselves from local competitors. If an airline's main domestic competitor flies Boeing airliners, then the airline may prefer to use Airbus aircraft regardless of what the rest of the alliance chooses.
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