They are online security verification services launched by international card-issuers, namely Visa, MasterCard and American Express, which require the cardholders to supply both the credit card information and a personal security password to complete the authorization process, in order to prove that the transaction is made by the actual cardholders. If your card-issuer offers Verified by Visa, MasterCard® SecureCode™, American Express SafeKey® or JCB J/Secure™, our e-ticketing website will automatically take you to your card issuer’s website, where you will be required to enter your personal password.
Soon after, in early 1985, the company received the first two of its leased Lockheed L-1011 aircraft. One aircraft was used to launch Hawaiian's first scheduled operation out of Hawaiʻi, daily Honolulu-Los Angeles services. This new service put Hawaiian in direct competition with the major US air carriers for the first time in its history.[20] Throughout 1985 and 1986, Hawaiian Airlines added additional L-1011s to its fleet and used them to open up services to other West Coast gateway cities such as San Francisco, Seattle, Portland, Las Vegas, and Anchorage, which placed Hawaiian in further competition against the major US airlines.[21]

"In today's competitive world you cannot justify providing complimentary meals on a traditional business model. It simply does not pay for itself... which explains why essentially everybody has taken all that free food off the airplane. We're being illogical by actually investing heavily in this area... It's part of who we are, and it's what makes us different from everybody else."[99]

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